Case Studies
Strategic Storytelling
For Elevating Business Brands, Start-up Stories, Career Narratives and Leadership
“Story first. Then brand.” – Tom Peters
Humans are hardwired to tell and listen to stories. The world’s leading companies create a shared culture, forge an emotional connection with their customers, partners and investors, secure trust and ultimately persuade them to act through clear and captivating brand stories.
Knowing your story defines the decisions you make. Why you exist. How you are different. What you offer. Your story clarifies all your actions. Whom you hire. What motivates them to make a difference. How you approach investors and reach customers.
Storytelling is an essential leadership skill that reaches your team members and elicits action. When you show your team how you have “endured setbacks”, you have the opportunity to show others the way to go forward. When your team is telling your stories to each other, you know you have really communicated, and the team is already putting action into motion.
Learn how your brand is a person, how you are your story and how leaders use difficult realities but still have the optimism and courage to act. This series of online workshops is tailored to the specific needs of the end-users.
Innovation Events
Harnessing the Innovation of Youth to Change Communities
We need the imagination and activism of youth to meet today’s urgent challenges in city building and climate change. These innovation events bring together the diverse strengths of thought leaders, mentors and youth to solve real problems now that will change the course of tomorrow.
My T.O. In 10 supports youth to envision their city in 10 years; SCInnovation engages youth and mentors in an innovation process where they tackle climate change-related issues.
Rocks ‘N Our World
Creating Community Awareness of Environmental Stewardship
Client: Ontario Stone, Sand and Gravel Association (OSSGA)
We rely on the rocks in our world to build our communities. Even to brush our teeth!
This teacher’s resource, with hands-on student activities and an online interactive youth module helps students learn just how we use the rocks in our natural environment to create our built environment.
Students discover where our rocks come from and how we rehabilitate their sources – meeting a real gap in teachers’ knowledge about geology and geography.
OneWater™
Building A Brand in The Communities You Serve
Client: Ontario Clean Water Agency (OCWA)
How much do we really understand about the water we consume every day? This community youth engagement program brings water operators into schools to help students complete hands-on activities, making clean water and investigating wastewater.
By bringing the real people who do the work into the classroom, OCWA breaks the barrier between the hidden waterworks on the edge of town and the water taps in every household. In doing so, OCWA personifies its brand.
The result: 80% of participating households changed their water use behaviour, conserving water and no longer throwing fats, oils and grease down the toilet.
Nature’s Way
Identifying Our Personal Role in Reusing Resources
Client: Water Environment Association of Ontario (WEAO)
How can we help feed the 9 billion humans who will soon grace our planet?
This youth engagement, community awareness program investigates how our personal waste can be safely treated and reused as a resource to grow feed crops for animals.
It can restore the organics in our depleted soil and help draw carbon dioxide from the atmosphere. Reusing nutrients which we have bio-digested is part of the rural farm-production-to-city-table consumption cycle. That’s nature’s way.
Electric Vehicle Discovery Day
Changing perceptions through hands-on experiential learning
Client: Plug ‘n Drive
You don’t know what you’re missing until you drive one. A necessary adaptation to climate change, electric vehicles face barriers to adoption. CGC worked with Plug ‘n Drive to develop an EV Discovery Day where high school transportation students met their internal combustion biases head on.
They were engaged in how EVs are built, what makes them superior to the fossil-fuel powered car and above all, just how much fun they are. The kick of the electric accelerator quickened their changing perception of the technology and heart and minds became electric.
As a result, this new generation of car buyers wanted to bring their parents for their day of EV discovery.